Express is the sixth largest specialty retailer of women’s and men’s apparel in the United States. The Company has 30 years of experience offering a distinct combination of fashion and quality for all lifestyle occasions at an attractive value. Express operates more than 570 retail stores in high-traffic shopping malls, lifestyle centers and street locations across the United States.

Jake Clark is currently the User Experience Manager for Express. Leading such projects as the iPhone app design, the mobile site design, and the Facebook Store design, Jake has contributed his experience greatly in a short amount of time to this leading fashion retailer.

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FlooiD worked side by side with Express to port their mobile store to the Facebook platform. This included the optimization and expansion of the existing design, as well as enhancing functionality to deliver the most optimal social shopping experience possible. FlooiD implemented many of Facebook’s popular “Social Graph” features, such as the ability to “like” each product, as well as being able to comment individually on each product as well.

The first company to incorporate their primary e-Commerce platform into a fully shoppable app, Express is the only retailer to offer real-time inventory, asynchronous wish list and user accounts within a secure environment on Facebook. This completes a trifecta for FlooiD and Express, beginning with the highly successful Express iPhone app (#1 Lifestyle app on iTunes, 250,000+ downloads) , and then the Express mobile website (One of the 15 top mobile-shopping destinations of 2010).

Key digital-commerce thought leaders around the web are already weighing in on the release of the Express Facebook Store:

Via Mashable:

“Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so…

Users can now visit the Shop Express tab on Express’s Facebook Page to browse, search save and purchase Express’s inventory of apparel and accessories for men and women…

We expect many other retailers, both large and small, will quickly follow suit.”

From the Columbus Dispatch:

“The Express Facebook page is “leading edge,” said Anne Zybowski, director of retail insights at the consulting firm Kantar Retail.

Updated, May 11, 2011: Express featured on front page of USA Today:

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The Express iPhone app, designed by FlooiD Interactive and built by GP Shopper, has tied for first place in mobile at the 2011 Racie awards.

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Rite Rug was founded in 1934 by Duke and Stanley Goldberg, and today it is the nation’s 5th largest flooring retailer . FlooiD worked with Rite Rug’s agency of record to redesign and redevelop their web site, creating a robust browsing experience. With over 11,000 products listed, RiteRug.com is one of the largest flooring websites in existence. FlooiD incorporated a mulititude of custom functionality in order to enhance the overall user experience.

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Nick Di Paolo is a nationally renowned comedian, with several albums and television specials to his credit. Appearing on virtually every Comedy Central “Roast,” as well as a frequent guest of Howard Stern, Nick’s virulent strain of comedy is sure to make even the most cynical viewer blush.

Challenge

Built upon the popular message board software, VBulletin, Nick’s site had grown large and complicated to manage. Using unsupported plugins and hacks to achieve what should have been easy upgrades, the platform had become difficult to modify and even harder to scale. Various methods were used to allow Nick to udpate his site while on tour, many of which caused conflicts with existing software, and essentially broke the site.

Opportunity

FLOOiD is working with Baker Media to redesign and rearchitect Nick’s site, cleaning up the layout and navigation, as well as enhancing Nick’s social media integration.

Porting the site from Vbulletin to the Wordpress platform will allow for easier integration of plugins and functionality crucial to Nick being able to update easily while on the road via twitter.

FlooiD is creating a custom theme for Nick, one that will easily reflect his upward mobility in the comedy and entertainment world.

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Mobile Commerce Daily has named the Express mobile commerce website one of its “Top 15 mobile commerce-enabled Web destinations of 2010.”

FlooiD Interactive worked with Express to port their existing e-commerce platform into a smartphone-optimized, lightning-fast shopping experience. This included the UI design, Information Architecture, as well as building a fully-formed and fully-functional prototype delivered to the Express development vendor for implementation.

By building the site upon its existing commerce engine, Express is able to keep all future development and management of the site in-house, rather than relying on a third party vendor. This also means that content and marketing updates can be applied immediately and internally by Express.

The seamless integration between platforms allows users to experience real-time inventory, asynchronous user accounts and wish list functionality, as well as the peace of mind that all transactions are occurring on Express’s secure servers.

From Internet Retailer:

“We believe that mobile is the natural evolution of multichannel retailing. The advances in mobile technology and the integration that creates between online and stores will dramatically alter how we speak to customers,” says Jim Wright, vice president of e-commerce and customer relationship management. “Creating a unified brand and customer experience for the Express customer is critical, because, in the end, the customer doesn’t understand the differences between channels. Customers want a brand that allows them to choose how and where they wish to shop.”

FlooiD is proud to have partnered with Express to deliver the next step in the evolution of their shopping experience.

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Bob Woodward is the critically acclaimed author of such books as “All The President’s Men,” as well as longtime associate editor of the Washington Post. Bob came to FlooiD seeking a way to put online a chronological list of his works, a biography, and a comprehensive FAQ that both he and his assistants could edit at will. After agreeing upon a design concept that was both professionally representative of both the author and his career, FlooiD skinned the site onto an easy-to-use Content Management System (CMS). FlooiD also provided training and ongoing support in the use of the CMS.

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Various interactive elements created during tenure at AOL/Netscape.

Interactive

• Broadband Portal Intro and Tour
• Browser Tour

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Yellow Dirt, by Judy Pasternak

Flooid launches website for author Judy Pasternak on September 8, 2010 in advance of the launch of her new book, “Yellow Dirt: An American Story of a Poisoned Land and a People Betrayed.”

From Publisher’s Weekly:

“Journalist Pasternak details the history of American uranium mining and its horrific consequences for the Navajo people in this stunning tale of deception, betrayal, and bitter consequences…”

From Richard White, Pulitzer Prize finalist, recipient of a MacArthur fellowship and Margaret Byrne Professor of American History, Stanford University:

“This compelling and compassionate book could not be more timely…it comes at a time where once again the human costs of energy production are slighted. ”

Visit the author’s website here. Become a fan of Yellow Dirt on Facebook.

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Obama's Wars by Bob Woodward

Washington Post editor and author Bob Woodward announced his new book, “Obama’s Wars,” today. The book will be released by Simon & Shuster on Sept 27,2010. FlooiD Interactive launched an updated version of his website to coincide with the announcement. FlooiD will launch an updated version of the website with expanded content on Sept 27.

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www.jessicagottlieb.com

Nielsen called Jessica Gottlieb Power Mom in 2008 and again in 2009. Babble named her one of the Top 50 Mom Bloggers (number 16 to be exact) and the fifth most controversial. Forbes says she’s one of 14 Power Women to follow on Twitter. Currently the #1 Los Angeles blog in the Facebook Network, Jessica is one of the major voices leading the conversation, or should we say “Momversation,” today in the “Mommy Blogging” community. Insightful, genuine, witty, and (our favorite part) irreverant, Jessica Gottlieb never fails to disappoint.

FlooiD took a conventional Wordpress theme, and modified it to fit her social-media focused aesthetic. Arranged to accommodate a wide array of topics and information, we’ve laid out the site so that each item is impactful and compelling.  We’re proud of the results, and we hope that you take a moment to not only check out Jessica’s new look, but give her blog a spin.

http://www.jessicagottlieb.com/

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After several months of designing, building, and tweaking, FlooiD has launched comedian Nick Di Paolo’s website, http://nickdipaolo.com, in collaboration with Baker Media.

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Il Pallazone is a Tuscan vineyard and winery. FlooiD teamed with Baker Media to build a multi-lingual site that contains many rich content features, as well as a heavily customized backend Content Management System.

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Baker Media is a FlooiD partner from Connecticut. A powerhouse in the entertainment website space, with a roster of some of the industry’s leading talent today, FlooiD is proud to be the go-to design studio for many of Baker Media’s higher-profile clientelle.

Challenge

BakerMedia.com had been running off of a highly-customized VBulletin platform that had, over the years, become complicated and unusable. Multiple hacks and a myriad of files to edit made even the easiest aesthetic updates practically impossible.

Opportunity

FlooiD redesigned BakerMedia.com to reflect the scale and class of everything that Baker Media had accomplished over many years in the business. FlooiD ported the content to the Wordpress platform, adding in many prominent social media integration features, as well as highly customized User Interface elements.

By cleaning up the navigation and information structure, this lead to a positive increase in deep-diving page views over time since the initial relaunch.

FlooiD also created several identity explorations, which were ultimately never used.

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Anonymous Media Research is focused on new measurement methods and technologies to address the on-demand media viewing patterns and social-media sharing behaviors that have become the norm among consumers. Founded by Jonathan Steuer, a founding partner of HotWired, Anonymous Media Research uses a patent-pending media measurement system and method to understand consumers’ use of media across multiple devices and platforms.

Anonymous Media Research contacted FlooiD in order to both update the design of their company website, as well as upgrade it from it’s outdated Typepad platform to the highly flexible & extensible Wordpress Content Management System (CMS).

Challenge

Coming Soon.

Opportunity

Coming Soon.

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FlooiD created a strategic and tactical plan to upgrade the Tween Brands intranet from what was a stodgy early-web incarnation into a powerful, employee-engaging social media platform. Utilizing Wordpress MU, and heavily integrating the Microsoft Exchange platform through various custom modifications, FlooiD utilized industry best practices in order to rank this intranet high on customer satisfaction.

Challenge

Coming Soon.

Opportunity

Coming Soon.

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FlooiD Provided serveral site redesign concepts, email newsletter templates, as well as a myriad of interactive pieces for Sterling Commerce, a subsidiary of AT&T.

Interactive Work

• Sterling Brand Intro
• Customer Testimonials
• Office Locator Interactive

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Jake Clark was the Interactive Creative Director for ShopJustice.com, and in that capacity designed and engineered several relaunches of the Justice website.

Over the years, as the company and online business grew exponentially, the site required numerous User Interface and Usability enhancements. These redesigns were run simultaneously while managing a creative team in all aspects of eCommerce, including campaign concept and execution, email marketing, and web production.

Interactive/Flash was used widely as a means to enhance marketing capabilities, as a workaround to non-existent site display functionality, and to deliver entertainment content.

Click here to view the Limited Too Gift World Interactive Landing Page.

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Flooid collaborated with DSW Shoes to build a charity event website to promote their annual fundraiser.
Click here to view the microsite (staged on our server).

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Richard Katz Realty is a commercial real estate brokerage from Cleveland, OH that has been in business for over 38 years. FlooiD worked with RKR to develop their identity, as well as a rich web presence that also serves as a property portfolio.

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